Society says it’s okay for this guy to have this bumper sticker.

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Let us bypass the obvious, that this guy is a jerk and not worth anyone’s time.  Let us move on to the implications of a man who is not called out for putting this bumper sticker on his truck.

If you replace “fat chicks” with any other type of group, this becomes a bumper sticker that isn’t okay.  Why hasn’t there been a confrontation, a general hue and cry?